The Boston Red Sox has signed a marketing partnership with Orlando, Fla.-based Solar Blue an energy-conservation tech company. Solar Blue will become the "Official Energy Conservation Partner" of the
franchise and of Fenway Park. Financial terms of the deal were not disclosed.
Solar Blue logos and signage will be displayed at the 98-year old home of the Boston Red Sox, and will develop
energy-conservation programs at Fenway. The deal also expands an advertising partnership between Solar Blue and the Red Sox signed in 2009.
Solar Blue has tapped Fenway Sports Group (FSG), to
handle sponsorship sales, event marketing and strategic marketing consulting, as the company's sports marketing agency of record.