Too many brands and not enough focus on the consumer.
That's why Nielsen Company either streamlined or sold off a $1 billion dollars worth of business – including many business trade
magazines, this according to David Calhoun, chief executive officer for The Nielsen Company.
For the Nielsen annual conference, social media and other efforts need analyzed in better ways.
"Everything has to start with a holistic consumer," says Calhoun. But there was a warning. "I don't want anyone to think we have cracked the code."