• by Mark Walsh , June 15, 2010

Media buyers say finding safe places to run video ads against is less of a concern today with the influx of professional video onto the Web on properties like Hulu. Havas Digital's Adam Kasper said finding the right context and audience for online video advertising has become a bigger focus in the last few years as more high-quality content appears hits the Web. Starcom's Jonathan Hsia, agreed, noting clients are very comfortable placing ads on Hulu, even though the audience targeting isn't as refined as on other online buys. The safe environment and reach makes it worthwhile.

Hsia also mentioned live progamming online is an area with potential for increased advertising, especially for big sports events like the NCAA tournament. Historically, the quality of streams and rights issues have posed hurdles to advertising against live event broadcasts online. But as these issues get ironed out, the possibilities for expanding advertising should grow. And for the record, he says the Live 8 broadcast wasn't a watershed moment for live streaming...