At OMMA Video, Brett Wilson of TubeMogul is intro-ing a discussion about Facebook becoming a power in online video. Wilson says Facebook did it “without even trying.”
Hardly
surprising since much of Facebook’s runaway success seems to have come its way with little effort.
Wilson offers evidence that video ads within Facebook work more effectively than
elsewhere on the Web -- notably within games such as FarmVille.
Among the ways advertisers overall can take advantage of video on Facebook that Wilson listed are:
1) Upload a video to
a profile page or link to it. 2) An advertiser can purchase a video ad unit from Facebook, which is sold on a CPM basis -- but can be targeted based on geography or behavior (audience interests). 3)
Purchase traditional banner inventory and simply slot in a click-to-play video.
And … place video ads within the games on Facebook …
Again, TubeMogul’s Wilson
indicated the in-game ads may be the most potent. Still, he says, marketers need to work with a third-party analytics provider to measure unique audiences, and ensure an ad ran when it was supposed
to.