Afternoon keynote speaker Greg Jarboe, President and Co-Founder, SEO-PR, says he wants to bring a different perspective to the conference. “I’m not an ad guy; I’m a pr guy,”
said Jarboe, who described himself as a fish out of water. Let's start with some popular industry myths, which, according to Jarboe include: The only content you find on YouTube is short-form content.
(YouTube has over 10,000 content partners creating “content.”) YouTube videos are grainy and poor quality. (YouTube went HD about a year ago, and now has more HD videos than any other site
online.) YouTube is only monetizing a sliver of its content. (YouTube is monetizing over a billion video views a month, globally.) Another one of Jarboe’s suggestions is to find the
“weirdos” -- or those consumers watching more video than the average consumer. Within the wide world video buys, meanwhile, Jarboe also promises that YouTube remains the best deal in town.