Garen van de Beek has been named executive vice president and creative director, CBS Marketing Group, while Lori Shefa succeeds van de Beek as senior vice president of on-air promotion for CBS. Both
appointments are a result of the sudden death of Ron Scalera, who held the EVP/CD post since 1997. Both van de Beek and Shefa have been part of the net's marketing department. He was SVP,
on-air-advertising and promotion, while Shefa has been vice president.