Dove Men+Care Links With MLB Figures For Videos, Sweeps
- by Tanya Gazdik , June 15, 2010
Dove Men+Care has enlisted Major League Baseball personalities for online videos and a sweepstakes to promote the men’s skincare line from Unilever.
The video series, themed “Journey to Comfort,” can be viewed online at www.dovemencare.com. The first 90-second video is from St. Louis Cardinals’ Albert Pujols and premiered June 15. It will be followed on July 9 with an effort from New York Yankees’ Andy Pettitte. Coach Joe Girardi's video will launch July 15. Fans can view longer form versions of all three videos and special behind-the-scenes footage of Pujols, Pettitte and Girardi at home with their families by visiting the website.
Dove is also launching a sweepstakes to coincide with the videos. The “ultimate baseball fan” can enter a sweepstakes to meet Pujols and watch batting practice from the field. Included in the grand-prize is a three day, two night trip for up to four guests. Others winners will receive autographed baseball gear. The sweepstakes runs through July 18.
Edelman, which handles public relations for the brand, was unable to answer questions regarding what would be done to promote the contest and the videos by presstime.
Dove Men+Care has enlisted Major League Baseball personalities for online videos and a sweepstakes to promote the men’s skincare line from Unilever.The video series, themed “Journey to Comfort,” can be viewed online at www.dovemencare.com. The first 90-second video is from St. Louis Cardinals’ Albert Pujols and premiered June 15. It will be followed on July 9 with an effort from New York Yankees’ Andy Pettitte. Coach Joe Girardi's video will launch July 15. Fans can view longer form versions of all three videos and special behind-the-scenes footage of Pujols, Pettitte and Girardi at home with their families by visiting the website.
Dove is also launching a sweepstakes to coincide with the videos. The “ultimate baseball fan” can enter a sweepstakes to meet Pujols and watch batting practice from the field. Included in the grand-prize is a three day, two night trip for up to four guests. Others winners will receive autographed baseball gear. The sweepstakes runs through July 18.
Edelman, which handles public relations for the brand, was unable to answer questions regarding what mechanisms would be used to promote the contest and the videos.
The videos showcase the real life unsung moments, cherished memories and personal milestones that helped the MLB personalities become comfortable in their own skin, both on and off the field. For the first time ever, Pujols, Pettitte and Girardi reveal the experiences from their childhood, awkward teenage years, and other life stages that have led them to a time when they can take others' expectations in stride and define their own success. In his video, Pujols tells how he played it smooth the first time he met his wife, while Pettitte talks about adjusting from life in Texas to New York.
