But What Does It Taste Like, Chicken?

Magazine World magazine just announced that it will feature a "Peel 'n Taste" strip in its next edition. The stunt is a collaboration between FIPP, the PrintCity Alliance, First Flavor and Sun Chemical. It features a delicious looking cake, but doesn't say what the strip actually tastes like. Consumers may want to beware.
Magazine World cover issue 65.JPG
1 comment about "But What Does It Taste Like, Chicken?".
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  1. Jay Minkoff from First Flavor, Inc., June 16, 2010 at 4:12 p.m.

    What the author of this quick comment did not report nor research is that First Flavor's Peel 'n Taste flavor strips are not a 'stunt', but a ground breaking and cost effective means of sampling the flavor of almost any product on the pages on a magazine, with direct mail, point-of-sale or virtually anywhere print is used.

    You would think that the author would know that a flavor strip with a picture of a birthday cake would taste like....yes, vanilla cake. Each flavor strip is packaged in a pharmaceutical foil pouch and is made from approved food ingredients.

    When the Peel 'n Taste flavor strip dissolves on a reader's tongue, it gives a blast of the flavor of the promoted product. This will revolutionize the use of print media as a sampling vehicle for flavored products! www.FirstFlavor.com

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