After years of bad-mouthing the "procurement" process, it turns out that that's actually the business that Madison Avenue is in.
Quite an epiphany, but that's what Interpublic's Brian Wieser
explained to attendees at OMMA Publish this morning.
Agencies may not think of their function that way, but Wieser said that procuring media, fundamentally, is what agencies are hired to do
for their clients.