A critical statistic that is often overlooked by our industry comes from the Online Publishers Association, according to OMMA Publish chair Steve Smith. And it is all about the share shifts taking
place in the types of content people consume online.
In particular, Smith noted that the share of time spent online with professionally produced content has declined from 41.3% last year to
35.4% this year.
Meanwhile, at the same time, the share of time people spend with user-generated content has jumped from 13.7% to 29.0% this year.
"That's a staggering number, and a
very important subject," Smith noted.