According to Newser Founder Michael Wolff, the big rush toward social media traffic may not be all it's cracked up to be. In particular, Wolff alluded to some new "data" showing him that conventional
SEO traffic actually may be more valuable in the long run.
"SEO traffic is stickier than social media traffic," Wolff said during an OMMA Publish panel discussion.
Shiv Singh, the
global social lead at Publicis' Razorfish – soon to be the social lead at Pepsi – says he agrees with that view.
"It's not about traffic after a certain point. It's about quality
of traffic," Singh pointed out.