- PPC Hero, Thursday, June 17, 2010 1:51 PM
Jen give us 10 tips to help when there's a chance your campaign is outlasting its budget. Start by asking yourself two questions: "Are you spending without converting?" and "Is your cost per lead
(CPL) too high?" Keeping those in mind while running through Jen's suggestions could put you back on the road to a balanced budget.
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