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Memo To Event Marketers: When Launching Cars, Avoid Stilettos

When reporter Diana T. Kurylko saw singer Katy Perry, who had been perched upon five-inch pink stilettos, jump onto the hood of a Jetta during the rollout of VW's "new beginning" in Times Square the other day, she gasped.

As it turns out, Perry had slipped out of the spikes. A VW executive later told Kurylko that he had had the same reaction. "I can't imagine what those things would have done to the hood," he said.

Read the whole story at Automotive News »

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