Informing from experience, SEOmoz blogger Lindsay serves up eight reasons why talented in-house SEOs might hire SEO consultants and the best way to get it done. Among the obvious, the person might
specialize in a specific expertise, and too much work for one person to do. She added a few surprises, too, along with reasons to share with those who control the budget. Knowing how an external team
could help you achieve company goals is half the battle.
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