Google Puts Display Under One Brand

Google said Friday it has rebranded the Content Network to expand offerings under one umbrella. The Google Display Network, formally Google Content Network, will comprise all the sites, except for search, where brands can buy ads through Google, including YouTube, properties like Google Finance, Gmail, Google Maps, Blogger, and more. It umbrella also includes the AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads.

Ads will run across the Google Display Network similar to the way they have in the past within the Content Network. Bids are placed through AdWords, or on YouTube and Google Finance with the help of a Google account team.

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