Search engine queries rising on the back of interest for the World Cup can provide a gold mine of traffic for Web sites, according to Paul Martin. But some marketers got started too late. Martin's
advice goes beyond the World Cup to focus on all types of events when people search online for information. So, he provides tips on when to start optimizing a Web site to capitalize on added traffic
for special events. A few charts helps you visualize the benefits.
Read the whole story at Epiphany »