• by Sarah Mahoney  @mahoney_sarah, June 22, 2010

"We've really ramped up our social marketing efforts, and like all retailers, we're trying to figure it out," Matt Corey, SVP/ marketing and business development for the Austin, Tex.-based specialty retailer, tells Marketing Daily. "This effort with Nike was one where we wanted to do something really unique, and we really hadn't leveraged our Facebook fans, to do something specific just for them."