Miranda Technologies has partnered with Quest Research & Development Corp. to offer on-air graphics systems that let broadcasters display comments from viewers sent via Twitter and other social
networking sites. The first system has been installed at a New York City station, says
TVNewsCheck.
"We believe it's the
first system of its kind in the country, with viewer comments fully integrated with the station's channel branding. Approved comments are entered into a queue, ready to be keyed on-air in a 'speech
bubble' graphic," says Clinton Ash, Quest president. Many stations now have a large following of viewers on their Twitter and Facebook pages.
This could bring a new level of viewer engagement
in television, notes Government Video. The system is based on Miranda's Vertigo XG graphics processor and Quest's QLive
server, which is used for receiving and censoring the social networking messages. Approved comments are entered into a queue, ready to be keyed on-air in a "speech bubble" graphic.
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