Target and Ben & Jerry's Launch Exclusive Flavors

Ben & Jerry's is introducing Berry Voluntary and Brownie Chew Gooder, two ice cream flavors created exclusively for Target. The flavors will be sold in both pints and minicups throughout 2010, and the Minneapolis-based retailer says the joint effort symbolizes both companies' commitment to volunteerism. Target shoppers are invited to "Scoop it Forward" by going to, where they can find volunteer opportunities close to home. Once they register for a volunteer event and forward it to five friends, all six get a coupon for one free pint.
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