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Target and Ben & Jerry's Launch Exclusive Flavors

Ben & Jerry's is introducing Berry Voluntary and Brownie Chew Gooder, two ice cream flavors created exclusively for Target. The flavors will be sold in both pints and minicups throughout 2010, and the Minneapolis-based retailer says the joint effort symbolizes both companies' commitment to volunteerism. Target shoppers are invited to "Scoop it Forward" by going to www.VolunteerMatch.org/scoopitforward, where they can find volunteer opportunities close to home. Once they register for a volunteer event and forward it to five friends, all six get a coupon for one free pint.
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