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Fox News Channel Dominates 2Q Ratings

Orlando Sentinel, Thursday, July 1, 2010 12:09 AM

Welcome to the mainstream media. The most popular cable news channel in 2Q is Fox News, which won for the total day and for prime time. The ratings, however, revealed that all the cable news channels were down from the second quarter last year. In prime time, Fox News averaged 1.9 million viewers. It had a bigger audience than MSNBC (758,000), CNN (594,000) and HLN (487,000) combined. Fox was down 10% from the second quarter last year, while MSNBC was off 4%, CNN was off 31% and HLN was down 12%.

Among cable news channels in prime time, Fox was the clear winner in the 25-to-54 age group, which is most important to news advertisers. Fox had 468,000 viewers in that age group and outpaced MSNBC (237,000), CNN (174,000) and HLN (158,000). But there was falloff from the second quarter. Fox News had the smallest (down 9%); CNN had the greatest (down 28%).

Read the whole story at Orlando Sentinel »

media measurement, television

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