Microsoft Kills The Kin

That was quick. Only six weeks after launching its social media-centric Kin phones, Microsoft is pulling the plug on them. According to a Gizmodo report, Kin will be ended as a product line and the technology and team behind it will be folded into Microsoft's Windows Phone 7, the latest version of the company's mobile operating system launching at year's end.

Just this week, Verizon slashed pricing on the Kin phones, aimed at young hipsters, in a bid to boost reportedly anemic sales. But the $30 monthly data plan the Kin required remained a big hurdle to luring the target demographic. Here's a statement from Microsoft on the matter:

"We have made the decision to focus exclusively on Windows Phone 7 and we will not ship KIN in Europe this fall as planned. Additionally, we are integrating our KIN team with the Windows Phone 7 team, incorporating valuable ideas and technologies from KIN into future Windows Phone releases. We will continue to work with Verizon in the U.S. to sell current KIN phones."

Not a promising start for Microsoft as it tries to get back in the smartphone game.

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