• paidContent, Thursday, July 1, 2010 1:04 PM

Eyeing affiliate dollars, McClatchy -- owner of The Miami Herald and The Sacramento Bee -- is partnering up with local social shopping site Groupon. "McClatchy Chairman and CEO Gary Pruitt has emphasized the newspaper publisher's preference for ad-support over paywalls, so affiliate sales revenue seems like a natural area for the company to pursue," notes paidContent. Per the collaboration, Groupon will distribute content about shops and deals only available to 28 of McClatchy's local Web sites.

Daily Groupon deals are expected to launch first in the Sacramento and Kansas City markets, while other sites will be added in the coming months. For Groupon, the deal is non-exclusive, as it plans to expand its services to other publishers going forward. Adds paidContent: "For McClatchy, hooking up with Groupon is a good way to expand its social strategy as well as capture more local ad dollars."

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