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CBS, MediaMind Partner on Video Ad Tool

Mediaweek, Wednesday, July 7, 2010 12:05 AM

Display ads are often too small, or too tucked away to the side to properly showcase brands' big money TV ads. CBS believes it has an answer. The company has partnered with the rich media firm MediaMind (formerly Eyeblaster) to create a new ad treatment called the Video Extender, which allows users to view video ads in as large a screen as they'd like.

The unit features an arrow in the bottom left hand corner, and when loading, it prompts users to "click and drag to expand video." Users can then expand the ad unit to the size of their choosing, even covering up content and links that appear on the page. Motorola and its agency Mindshare worked directly with CBS and MediaMind to develop the Video Extender unit; the electronics firm is set to kick off a campaign employing the unit on CBSSports.com this week.

Read the whole story at Mediaweek »

advertising, video

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