• by July 9, 2010

Top 10 DMAs in which reside adults who agree somewhat or completely that "Borrowing money makes me feel uncomfortable":

1 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, Ark.

2 Waco/ Temple/ Bryan, Ala.

3 Portland, Ore.

4 Kansas City, Mo./ Kan.

5 San Francisco/ Oakland/ San Jose

6 Omaha, Neb.

7 South Bend/ Elkhart, Ind.

8 Spokane, Wash.

9 Paducah, Ky./ Cape Girardeau, Mo./ Harrisburg, Ill.

10 Des Moines/ Ames, Iowa

Source: GfK MRI's Market-by-Market study, www.gfkmri.com