In this year's first quarter, beverage/spirits ads generated the highest average interaction among all online ads, across 24 vertical industries, powered by advertising technology/services
provider Unicast.
Results of this first of regular, quarterly analytics benchmark reports from Unicast show beverage/spirits ads generating an average interaction rate of 8.62%. Other vertical
ad categories with the high interaction rates included retail (8.24%), TV entertainment (5.06%), advertising/marketing (3.9%), DVD/video entertainment (3.87%), film entertainment (3.08%).