- ClickZ, Tuesday, July 13, 2010 9:06 AM
Christopher Heine tells us paid ads involving Knicks tickets and the "LeBron James" search term were spotted on Bing when the sports star contemplated signing with the league's New York franchise. He
explains how this made perfect sense at the time, and how marketers and SEO experts can quickly alter paid search campaigns for other of-the-moment topics.
Read the whole story at ClickZ »
