While ESPN is often tongue-in-cheek when it runs archived spots from its "This is SportsCenter" campaign -- which feature athletes melding into life at the network -- Cleveland fans may not have been
chuckling about one spot running on ESPN.com over the weekend.
Even as LeBron James' jersey was burned in Cleveland and a massive billboard of him in downtown was removed, ESPN played off the
news of his heading for Miami and ran an old promo with "The King."
James, in his Cavs uniform, sardonically serves as a low-level ESPN employee struggling with the copy machine.
"Many of our 'TISC' spots are evergreen, which gives us the flexibility to program them around current events," ESPN said.