Over at the
Federal Trade Commission, meanwhile, Nestle HealthCare Nutrition has agreed to drop advertising claims about the health benefits of its children's drink BOOST Kid Essentials, Keith Nunes reports in
Food Business News.
"Nestle's claims that its probiotic product would prevent kids from getting sick or missing school just didn't stand up to scrutiny," says David Vladeck, director of the FTC's Bureau of Consumer Protection. The agreement involves no admission of wrongdoing or monetary payment by Nestle, which says it will "continue to advertise BOOST Kid Essentials Nutritionally Complete Drink as providing complete nutrition for kids ages 1 to 13."
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