Commentary

The Hot New Ad Net Brand May Be The Earliest One: Advertising.com

"Our brand is back," said Tom, a representative from the AOL-owned ad network brand, which was the pioneer of the advertising network business, but has taken a little less of the limelight since being acquired by AOL years ago.

The change was apparent during OMMA Ad Nets in Los Angeles this morning, if for no better reason than the fact that Advertising.com was sponsoring the conference as part of its high profile tack in the industry.

1 comment about "The Hot New Ad Net Brand May Be The Earliest One: Advertising.com".
Check to receive email when comments are posted.
  1. Steven Duque from Jack Morton Worldwide, July 20, 2010 at 8:33 a.m.

    Does anyone happen to know what their actual means of targeting is? Verticals? Psychographics? Highly trafficked sites?

Next story loading loading..

Discover Our Publications