• by Wayne Friedman , July 19, 2010

At the OMMA Ad Nets conference in Los Angles, Brandon Berger, vp of digital innovation of MDC Partners, said the growth of digital media seems to be pushing creative away from media.

"Creative is now disconnected with media," says Berger.

Case in point is the current Old Spice campaign, where actor Isaiah Mustafa began a series of personalized online videos to thank his fans.

"There was no creative," says Berger. Berger thinks the value of media is going to grow.

As a side note, Mustafa now says this is retiring from this activity. "I can't write to everyone," he has said.

Goodbye, Ladies.