Courtesy of Cory Trefilleti, summing up the conclusions of the first panel: 1) technology matters, including new targeting techniques that allow audience targeting as well as various mixes of audience
and contextual targeting, but 2) content is still king, because crappy content just doesn't work as well, and 3) clients need to pay more. Elaborating this last point, I would say "clients need to
pay more to get more," as publishers, networks, and agencies begin offering more sophisticated ways of reaching and measuring audiences.