Commentary

time for real-time

It's a brave new world for media buying, online at least, according to Jared Lansky of Admeld, who predicted that "the majority of media will be transacted in a real-time fashion" in the not-too-distant future.
Next story loading loading..
About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

Discover Our Publications