Well, sort of. The folks on the "Get Me Creative: Does Don Draper Have Any Place In a Data-Driven World?" panel at OMMA Ad Nets gave some pretty creative responses to that question. Starting with
moderator Mike Leo, CEO of Operative.
"Certainly, creativity has taken a backseat to technology in this industry," Leo said, setting up his panel. He also turned to the audience and asked the
obligatory questions: How many people have seen some really creative spots on TV in the last few months (a lot); and how many people have seen some really creative ads online in the last few months
(not so many).
"We have a big delta between the two," Leo noted, punctuating the situation with by quoting old Don Draper himself: "This is the greatest advertising opportunity since the
invention of cereal."
