• by Joe Mandese  @mp_joemandese, July 21, 2010

The education metaphor continued during OMMA Behavioral this morning, during the "Agency Roundtable" panel. Andrea Fishman, Vice President - Strategy, BGT Partners, likened her role as an "educator," and said a lot of her job is "teaching people."

The most important people for her to educate, of course, are her clients.

"Until you know what's going on, it's hard to build a roadmap for this," she said.

BGT's Fishman