Mobile rich media company Medialets has added AOL's AdTech ad-serving platform to its preferred partner program, launched in May. Under the deal, AdTech will integrate Medialets' software developer tools for the iPhone, iPad and Android into its mobile platform, giving publisher clients and advertisers access to the company's mobile rich media ad formats.
AdTech serves 150 million ads a month to an audience of 800 million unique users. Besides AOL, the unit serves ads across the digital properties of companies including Gannett, Fox Networks, and The Weather Network. Other mobile ad networks and technology companies partnering with Medialets to date include Jumptap, Mojiva, Nexage and Ringleader Digital. --Mark Walsh