Sears and Kmart have already started pitching their Christmas Club card, which launched in mid-August last year to boost consumer shopping. Promotions include in-store, social media and online ads,
Elaine Wong reports.
Consumers can put away as little as $5, $10 or $20, and the retailers will add an extra 3% towards the amount accumulated on the card (up to $100) by Nov. 15.
"We want people to understand you don't have to put all your money away now," says Susan Ehrlich, Sears Holdings' financial services president. The goal is to "focus on [contributing]
a little bit each week and over time, it can add up to a lot."
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