Commentary

Inside The Mind Of Josh Chasin (Toilet Paper, Banner Ads)

Want to know what sticks inside the mind of comScore research chief Josh Chasin? Well, he's telling us right now during a keynote at OMMA Metrics & Measurement in San Francisco.

Actually, Chasin just cited two quotes that have stuck in his mind all these years, and have influenced how he thinks about measurement.

The first one was from a P&G "media executive, circa a 1990 TV symposium: "I don't care about targeting," she said. "Everyone uses toilet paper."

The other was from one of Chasin's pals at Chiat/Day circa 1996: "A banner ad is like, if I saw a billboard on the 605 telling me, 'to see a Saab ad, get off at the next exit.'"

http://api.ning.com/files/m2dop3vQlLkea2OvtQxWkSt3hpRDUF5w8hNMy8t9pv0mgi7B1GWMLm7mt5Fy759k3ms0DesDr00jIWoHNU0E0qSh7W8ohOFI/IMG_1088a.jpg

comScore's Chasin (left), pondering a future quote monger.

1 comment about "Inside The Mind Of Josh Chasin (Toilet Paper, Banner Ads)".
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  1. Joshua Chasin from VideoAmp, July 22, 2010 at 2:11 p.m.

    Actually, we're watching Spongebob.

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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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