• by Gavin O'Malley  @mp_gavin, July 22, 2010

Canada's Nurun on Wednesday promoted Jim Yang to the position of chief strategy officer. To date, Yang has served as EVP, North American Operations, at the Montreal-based online ad services company.

Based out of Nurun's Toronto office, Yang is optimistic about the agency's future. "While the industry has been going through a phase of consolidation and integration, we've been investing in new tools and emerging technology," said Yang.

Yang has been with the agency for more than a decade, during which time he's worked with such client as Home Depot, Holt Renfrew, and, most recently, Sears Canada.

"As a digital native ... Jim has demonstrated his ability to have success at every level of our organization," Jacques-Herve Roubert, president and CEO of Nurun, said of Yang.

A subsidiary of Quebecor Media Inc., Nurun was founded in 1995, and has since worked with L'Oreal, DANONE Group, AT&T, Louis Vuitton, Areva, Fondation Renault, Microsoft's MSN, and Equifax.

In 2008, WPP made a play for Nurun, offering to acquire the company in a cash deal valued at $5.25 a share, Canadian newspaper Globe and Mail reported at the time.

Once operating as ant farm interactive in the States, China Interactive in China and Crazy Labs in Spain, the agency re-branded all of its operations under the Nurun banner in late 2007.