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Finding Other PPC Conversion Funnels

Evan Britton echoes what I have been writing for months: It's time to give Microsoft a closer look when it comes to PPC ads. She says stats from a variety of data channels suggest less competition on adCenter creates better conversions at a lower price compared with Google. Providing tips for optimizing on Bing, Britton notes that advertisers focusing solely on placing paid search on Google should change their strategy.

Read the whole story at Business Insider »

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