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Google's Bing Battle

The New York Times lays out the respective search strategies of Google and Microsoft, both of which revolve chiefly around fancy new features and services. And, increasingly, Microsoft's Bing seems to be winning. "More often, [Americans] find themselves navigating to Microsoft's year-old Bing for certain tasks, and sometimes they stay a while," writes The Times.

For the record, Bing still handles a small share of domestic Web searches -- 12.7% in June, compared with Google's dominant 62.6% share, according to comScore. Still, at least according to The Times, "Google is watching Microsoft closely," and even "mimicking some of Bing's innovations -- like its travel search engine, its ability to tie more tools to social networking sites and its image search -- or buying start-ups to help it do so in the future." Furthermore, Google has even taken on some of Bing's "distinctive" look, like giving people the option of a "Bing-like" colorful background.

Read the whole story at The New York Times »

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