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Murdoch: iPads Perfect Online Biz Model

News Corp chief Rupert Murdoch said Apple would sell more than 40 million iPads by 2012 as he flagged plans to put content on more tablet devices. He calls the tablet or slate computers "a perfect platform for our content." Murdoch added his company already had "tens of thousands of readers" who had downloaded apps for The Wall Street Journal, The Times of London and The Australian on the iPad, and said subscriber levels for The Times, following its recent move to erect a pay wall around its online content were "strong."

He added that The Times of London and The Sunday Times last month started charging for access to their Web sites. "It's going to be a success. Subscriber levels are strong. We are witnessing the start of a new business model for the Internet," said Murdoch. "The argument that information wants to be free is only said by those who want it for free."

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