DRTV and DRDTV (Direct Response Digital TV) spots, launched August 6, are part of Kodak's "Print and Prosper" campaign. In the "Printervention" spots, Deutsch's ads explore how consumers overpay for
inkjet printer ink. DRTV work airs on various networks, including AMC, TBS, Nick @ Nite, and VH1. The DRDTV work also runs online, including at Web sites for
USA Today, Yahoo Finance, ABC
Family, Café Mom and
Newsweek. Deutsch NY handles creative and media services for Kodak Inkjet Printer. Billings were not disclosed.