Neff points out that the
Big Three Transgressors Against Public Trust aren't the only ones who have had recalls this year, albeit under less media glare. Kellogg in June recalled 28 million boxes of cereal for a waxy smell
and flavor; P&G has had eight recalls since November, including three for Vicks, three for Iams and one each for Pringles and Scope; Unilever has had three recalls since October for Breyers, Country
Crock and Slim-Fast. And stories containing "recall" on Google Trends are much higher this year than in the past six.
"[Quality] is the orphan function. It's rarely represented in any boardroom setting unless there's some emergency," Donald Kay Riker, a consultant with On Point Advisors and publisher of the OTCProductNews.com blog, tells Neff.