- FDA Says Colgate's Tom's of Maine Contains Mold, Bacteria
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 21, 2024
Inspectors say sloppy manufacturing at the "clean" toothpaste brand led to illness-causi ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?
TV Watch, Wayne Friedman - Wednesday, August 28, 2024
A single exposure of an interactive ad leads to 36% stronger bra ...
- MasterCard, Shell Show How Sounds Connect With Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2024
Visual has dominated branding and advertising, but how a consumer feels wh ...
- Tea Bags Recalled Due To Pesticide Contamination
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 21, 2024
The U.S. Food & Drug Administration was notified by Yogi and ...
- Fruit Puree Pouches Recalled Due To Potential Lead
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 12, 2023
Two more companies are recalling fruit puree pouches due to potential contaminati ...
- Ad Filtering Helps To Improve Brand Recall Among Key Audiences
Research Intelligencer, Robert Williams - Monday, March 20, 2023
When ads appear on web pages that are less cluttered with advertisin ...
- Rivian Recalls Practically All Vehicles Over Steering Issues
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, October 8, 2022
Electric vehicle automaker Rivian has recalled 13,000 EVs, nearly all of t ...
- How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?
Advanced TV Insider, Karlene Lukovitz - Thursday, February 3, 2022
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand perfor ...
- Does Anyone Remember The Super Bowl Ads?
TV Watch, Wayne Friedman - Friday, February 14, 2020
Research from GlobalWebIndex says only 21% of those who recall Super Bo ...
- Toyota Launches Airbag Replacement Awareness Campaign
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2017
While 19 manufacturers and tens of millions of vehicles are involved ...
- Content Marketing Has A Recall Problem, Research Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, April 26, 2017
Recall is an issue with content marketing, according to research reported ...
- PodcastOne Finds Brand Lift Post-Campaigns
Real-Time Daily, Tobi Elkin - Friday, February 10, 2017
PodcastOne, ad-supported podcast network, revealed the results of studies that found podca ...
- Ads Seem Just As Irritating On Mobile Devices
VidBlog, P.J. Bednarski - Monday, June 13, 2016
In a new Nielsen look at connected devices, 65% say they fi ...
- Some Publishers Blazing Trail With Still-Nascent Attention Metrics
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Allison Schiff reports that some publishers are beginning to embrace attenti ...
- Study: Video Gamers Too Busy Killing People to Notice Your Ads
Mediapsssst, Richard Whitman - Tuesday, March 15, 2016
People who play video games which involved killing, do not notice in-ga ...
- In Short, YuMe-IPG Research Says It Takes Time For An Ad To Get You To Buy
VidBlog, P.J. Bednarski - Friday, March 11, 2016
Micro-ads really don't seem to work all that well, at least n ...
- Clumsy Cat And A Cute Meerkat -- The Year That Was In Advertising
London Blog, Sean Hargrave - Monday, December 21, 2015
Stuffed toys are again the nation's favourite as we learn that splashi ...
- Takata Reverses Gear, Recalls 34 Million Vehicles For Air Bag Repairs
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 20, 2015
After months of news stories, pressure from government agencies and lawmakers, a ...
- Blue Bell Recalls Entire Line; CEO Vows To 'Get It Right'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 22, 2015
With federal officials identifying at least 10 cases of people with lister ...
- Recalls Affect Perception, But No Profound Effect On Consideration
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
The study finds that media attention of recalls raised awareness to betwe ...
- In New J.D. Power Study, GM Brands Dominate In Dealership Customer Service
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2015
J.D. Power and Associates in a new study says that while t ...
- Aldi Tops Ad Recall Table
Around the Net In MAD London, Sean Hargrave - Wednesday, January 7, 2015
On the high street and in the ad break, German supermarkets to ...
- Honda Decides To Get In Front Of Airbag Recall
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 4, 2014
Apparently realizing that it would be its own reputation on the li ...
- Safety Dropping Down Auto Consideration List
Marketing Daily, Karl Greenberg - Thursday, July 24, 2014
With Chevrolet having ordered yet another rounds of recalls this month, o ...
- Ground Control To Major Barra, Commencing Countdown, Engines On
Marketing: Automotive, Karl Greenberg - Tuesday, June 24, 2014
Can GM can keep a (somewhat) positive brand image and regain, ...
- Barra Vows To Overhaul GM's Culture As Sales Rise
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 18, 2014
General Motors CEO Mary Barra is taking her new mantra - ...
- May Sales Equals Good News For GM
Marketing Daily, Karl Greenberg - Tuesday, June 3, 2014
"Despite the overwhelming amount of attention placed on the GM recalls ...
- GM's Barra Announces New Global Safety Group
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2014
General Motors CEO Mary Barra was fairly defensive during the Q&A porti ...
- GM Has The Benefit Of Doubt For Now
Marketing Daily, Karl Greenberg - Wednesday, April 2, 2014
"At this point, it seems consumers don't care too much," says Jes ...
- Sky And Admiral Tie For Most Recalled Advert
Around the Net In MAD London, Sean Hargrave - Friday, March 21, 2014
Adwatch figures released by TNS for the middle of March show ...