On the high street and in the ad break, German supermarkets took Britain by storm and made us re-examine the relationship between price and value. Their influence is evident in Adwatch, with
discounter Aldi topping the main recall table, forcing furniture chain DFS and retailer Argos into second and third place, respectively. Of the main supermarkets, Morrisons performed best, storming
into fourth place, while Asda dropped out of the top 10 for the first time in more than a decade.
- Marketing, Wednesday, January 7, 2015 6:49 AM
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