• by Mark Walsh  @markfwal, August 9, 2010

Mike Wehrs, former president and CEO of the Mobile Marketing Association, has been named CEO of 2D tcchnology company Scanbuy. He replaces Jonathan Bulkeley, who led the startup for the last four years. Scanbuy's flagship ScanLife application allows allows users with a camera phone to scan product information, offers and other content via 2D tags placed on packaging, print ads and outdoor signage. Advertisers including Volkswagen, Discovery Communications and Sprint have used the company's technology in ad campaigns.

Prior to joining the MMA in 2009, Wehrs held the post of "Chief Evangalist" at Nuance Communications, best-known for its Dragon voice-recognition technology. He has also had management positions at mobile company Tegic Communications and  Microsoft, focusing on business development around Windows products.

Scanbuy has raised more than $21.6 million from investors including Motorola Ventures and Masthead Venture Partners.