Sundance Channel has given the green light to the original fashion series, "All On The Line," featuring
Elle magazine creative director Joe Zee. The eight-part series, which begins production
later this month in New York, premieres in 2011. Zee will prepare the designer to present to a buyer who can make or break their dreams. Zee began his career at
Allure, then became the fashion
director at
W Magazine. He has also been a creative eye behind ad campaigns for DKNY, Perry Ellis, Kenneth Cole, and Banana Republic, among others.