• Wall Street Journal, Friday, August 13, 2010 8:31 AM

Children's clothing sales are up 5.3% in 2010, according to MasterCard Advisors' SpendingPulse, one of the few bright spots in retail as parents splurge on their mini-mes. And even as they may find it progressively harder, from year to year, to squeeze into skinny jeans, they're now buying them for their toddlers, Elizabeth Holmes reports.

"People tend to put their kids first," says Mark Breitbard, evp of GapKids and babyGap, whose skinny jeans for kids and babies closely mimic the shape and style of its adult jeans. "They'll pass on something for themselves to make sure their kids are still looked after."

Shoppers can also find tiny-sized motorcycle jackets and ankle boots at the retailer. "People love trend take-downs," says Breitbard. "Fashion-right clothes are really adorable the smaller they get."

You can also find them at chain stores including American Eagle Outfitter's 77Kids and Little77 divisions as well as J. Crew Group's Crewcuts. Several denim manufacturers, including True Religion Apparel and Levi's, are making them.

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