• by Tanya Gazdik , August 19, 2010

The animated ads appear on the strategically-located, 26' x 20' state-of-the-art, full-motion, full-color screen, located at 42nd Street between 7th and 8th Avenues, in the heart of Times Square Plaza. The ads are scheduled to run every hour until Oct. 15.

"I feel it really shows how far America has come in accepting Adam & Eve and the products we sell as mainstream," says Adam & Eve marketing director Chad Davis. The ad offers customers 50% off any one item, plus 3 free DVDs, a free gift and free shipping. It can be viewed at: http://www.youtube.com/watch?v=o-UNlZknzoM

Adam & Eve, which operates retail locations and online, will soon celebrate its 40th anniversary.--Tanya Irwin