Rose says that Apple will integrate iAds in the product, allowing content producers to
directly monetize and distribute content, which he predicts will "eventually destroy the television side of the cable and satellite industry."
Controversially, it's expected that content
producers will be able to use iAds to directly monetize their content, potentially cutting out cable and satellite companies as the content will be distributed over an Internet connection. The
anticipated launch for the iTV is this September, which is also when new iPod Touch models are expected to be announced, per Insanely
Mac.
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