• San Jose Business, Wednesday, August 25, 2010 2 PM

Apple Inc. reportedly is set to launch a new version of Apple TV it will call iTV next month. Digg founder Kevin Rose reported on his blog that iTV will use the iOS operating system, sell for $99 and run apps. Rose said that the apps for users TVs will include "sharing/streaming/recording apps, interactive news apps, and of course games," reports San Jose Business.

Rose says that Apple will integrate iAds in the product, allowing content producers to directly monetize and distribute content, which he predicts will "eventually destroy the television side of the cable and satellite industry."

Controversially, it's expected that content producers will be able to use iAds to directly monetize their content, potentially cutting out cable and satellite companies as the content will be distributed over an Internet connection. The anticipated launch for the iTV is this September, which is also when new iPod Touch models are expected to be announced, per Insanely Mac.

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